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Skejio Pricing Strategy ​

Generated: February 2026 Document Type: Internal Pricing Analysis

Executive Summary ​

This document outlines pricing strategies for Skejio based on infrastructure costs, competitive analysis, and market positioning. The recommended approach is a subscription model with usage-based overages to ensure predictable revenue while capturing growth.

Cost Analysis ​

Variable Cost Per Event ​

Cost ComponentSmall Event (100 participants)Medium Event (300 participants)Large Event (500 participants)
Compute (Railway)~$0.50-1.00~$1.50-3.00~$2.00-5.00
Database operations~$0.10~$0.30~$0.50
Emails (invites, reminders, follow-ups)~$0.50-1.00~$1.50-3.00~$2.00-5.00
ML Optimization (schedule generation)~$0.20~$0.50~$1.00
Real-time (Socket.io)~$0.10~$0.30~$0.50
Storage (uploads, exports)~$0.10~$0.20~$0.50
Total Variable Cost~$1.50-2.50~$4.30-7.30~$6.50-12.50

Fixed Monthly Infrastructure Costs ​

StageMonthly Fixed Cost
Early Stage~$70-90
Growth Stage~$200-280
Scale Stage~$500-1,200

Target Gross Margins ​

TierTarget Margin
Starter/Free70-80%
Professional80-85%
Business85-90%
Enterprise85-90%

Pricing Models Comparison ​

Model A: Pure Per-Event Pricing ​

TierMax ParticipantsPrice Per Event
Starter50$29
Professional200$79
Business500$149
Enterprise1,000+$299+

Pros:

  • Low barrier to entry
  • Easy to understand
  • Pay-for-what-you-use appeals to occasional users

Cons:

  • Unpredictable revenue
  • No recurring commitment
  • Harder to forecast and plan

Best for: Marketplace positioning, casual users

Model B: Pure Subscription ​

PlanMonthlyAnnual (20% off)Events/MonthMax Participants
Starter$49$4703100
Growth$99$95010300
Business$249$2,39030500
EnterpriseCustomCustomUnlimitedCustom

Pros:

  • Predictable MRR
  • Customer commitment
  • Easier financial planning

Cons:

  • Higher barrier to entry
  • May lose occasional users
  • Unused capacity feels wasteful to customers

Best for: B2B SaaS positioning, professional event organizers

PlanBase PriceIncluded EventsIncluded ParticipantsOverage
Free$01/month30/eventN/A
Starter$49/mo5/month150/event$15/event, $0.30/participant
Pro$149/mo15/month300/event$12/event, $0.25/participant
Business$349/mo50/month500/event$10/event, $0.20/participant
EnterpriseCustomUnlimitedCustomVolume discounts

Pros:

  • Predictable base revenue
  • Captures growth through overages
  • Free tier for acquisition
  • Scales with customer success

Cons:

  • More complex to communicate
  • Requires usage tracking/billing

Best for: Product-led growth with enterprise upside

Tier Details ​

FREE - $0/month ​

Target: Trial users, very small events

FeatureLimit
Events per month1
Participants per event30
Team members1
Meeting schedulingBasic
Email notificationsLimited
AnalyticsNone
SupportCommunity only
BrandingSkejio watermark

STARTER - $49/month ($470/year) ​

Target: Small organizations, occasional event organizers

FeatureLimit
Events per month5
Participants per event150
Team members2
Meeting schedulingFull
Email notificationsStandard templates
AnalyticsBasic
SupportEmail (48h response)
BrandingSkejio watermark
Check-inQR code
ExportsCSV

Overage: $15/additional event, $0.30/additional participant

PRO - $149/month ($1,430/year) ​

Target: Growing businesses, regular event organizers

FeatureLimit
Events per month15
Participants per event300
Team members5
Meeting schedulingFull + optimization
Email notificationsCustom templates
AnalyticsAdvanced dashboard
SupportEmail (24h response)
BrandingCustom logo & colors
Check-inQR + manual
ExportsCSV, Excel, PDF
IntegrationsCalendar sync

Overage: $12/additional event, $0.25/additional participant

BUSINESS - $349/month ($3,350/year) ​

Target: Large organizations, frequent event organizers

FeatureLimit
Events per month50
Participants per event500
Team members15
Meeting schedulingFull + priority optimization
Email notificationsCustom templates + scheduling
AnalyticsAdvanced + exports
SupportPriority (4h response)
BrandingFull white-label
Check-inAll methods
ExportsAll formats + API
IntegrationsFull suite
API AccessYes
SSOYes

Overage: $10/additional event, $0.20/additional participant

ENTERPRISE - Custom Pricing ​

Target: Large enterprises, conference organizers, agencies

FeatureLimit
Events per monthUnlimited
Participants per eventCustom (1,000+)
Team membersUnlimited
All Pro featuresIncluded
Dedicated supportYes (SLA)
Custom integrationsYes
On-premise optionAvailable
Custom contractsYes
Volume discountsYes
TrainingIncluded

Starting at: $999/month (negotiable based on volume)

Add-Ons (À La Carte) ​

Add-OnPriceAvailable On
Additional team member$10/moAll plans
WhatsApp notifications$29/mo + usagePro+
Custom domain$19/moPro+
Priority support upgrade$49/moStarter, Pro
API access$99/moStarter, Pro
Dedicated account manager$199/moBusiness
Custom integrationsStarting $499Enterprise

Revenue Projections ​

Conservative Scenario ​

TimelineCustomersDistributionMRRARR
Month 63015 Free, 10 Starter, 4 Pro, 1 Business$1,288$15,456
Year 110040 Free, 35 Starter, 18 Pro, 6 Business, 1 Enterprise$6,426$77,112
Year 2400150 Free, 140 Starter, 75 Pro, 30 Business, 5 Enterprise$28,765$345,180

Moderate Scenario ​

TimelineCustomersDistributionMRRARR
Month 65020 Free, 18 Starter, 8 Pro, 3 Business, 1 Enterprise$3,423$41,076
Year 120070 Free, 75 Starter, 38 Pro, 14 Business, 3 Enterprise$15,339$184,068
Year 2800280 Free, 290 Starter, 155 Pro, 60 Business, 15 Enterprise$60,255$723,060

Optimistic Scenario ​

TimelineCustomersDistributionMRRARR
Month 68030 Free, 28 Starter, 14 Pro, 6 Business, 2 Enterprise$6,468$77,616
Year 1350120 Free, 130 Starter, 68 Pro, 25 Business, 7 Enterprise$27,617$331,404
Year 21,500500 Free, 550 Starter, 300 Pro, 120 Business, 30 Enterprise$116,750$1,401,000

Break-Even Analysis ​

Monthly Break-Even (Customers Needed) ​

Cost StageMonthly CostsStarter OnlyPro OnlyMixed (Avg $85)
Early ($90)$90212
Growth ($270)$270624
Scale ($850)$85018610

Key Insight: Break-even is achieved very quickly due to low infrastructure costs and high margins.

Competitive Analysis ​

Direct Competitors ​

CompetitorPricing ModelPrice RangeSkejio Advantage
BrellaPer-attendee$3-8/attendeeLower cost for large events
GripEnterprise only$5,000+/eventSMB accessible
HopinSubscription$99-799/moBetter 1:1 matching
WhovaPer-event$1,000-5,000/eventMuch more affordable
BizzaboCustom$10,000+/yearAccessible entry point

Indirect Competitors ​

CompetitorModelSkejio Differentiation
Eventbrite% of ticket salesNo ticket fees, better networking
CalendlyFreemiumEvent-focused, not just scheduling
MeetupSubscriptionB2B focused, professional events

Positioning Statement ​

Skejio offers enterprise-grade event networking at SMB-friendly prices, with unique AI-powered meeting matching that competitors charge 10x more for.

Pricing Psychology & Tactics ​

Anchoring ​

  • Show Enterprise pricing first on sales calls
  • Display "Most Popular" badge on Pro plan
  • Use annual pricing as the anchor (shows monthly as discount)

Decoy Effect ​

  • Pro plan positioned as clear best value
  • Starter exists partly to make Pro look better

Loss Aversion ​

  • "Your matches expire in 24 hours" for free tier
  • "Upgrade to keep your data" messaging

Social Proof ​

  • "500+ events hosted" on pricing page
  • Customer logos by tier

Discount Strategy ​

Standard Discounts ​

Discount TypeAmountConditions
Annual billing20%Pay upfront
Non-profit30%Verified 501(c)(3)
Education40%.edu email verification
Startup (< 2 years)25%Verification required

Promotional Discounts ​

PromotionDiscountDuration
Early adopter50% first 3 monthsLimited to first 100 customers
Referral1 month freeBoth referrer and referee
Annual upgradeExtra month freeWhen upgrading from monthly

Enterprise Negotiation Guidelines ​

VolumeMaximum Discount
50-100 events/month10%
100-200 events/month15%
200-500 events/month20%
500+ events/month25% + custom

Implementation Checklist ​

Phase 1: Launch Pricing ​

  • [ ] Implement Free tier with hard limits
  • [ ] Launch Starter and Pro plans
  • [ ] Set up Stripe billing
  • [ ] Create pricing page
  • [ ] Implement usage tracking

Phase 2: Growth Pricing ​

  • [ ] Add Business tier
  • [ ] Implement overage billing
  • [ ] Add annual billing option
  • [ ] Create upgrade flows
  • [ ] Implement discount codes

Phase 3: Scale Pricing ​

  • [ ] Launch Enterprise tier
  • [ ] Build self-serve enterprise trial
  • [ ] Implement usage-based billing
  • [ ] Add add-ons marketplace
  • [ ] Build pricing experimentation framework

Metrics to Track ​

Pricing Health Metrics ​

MetricTargetWarning
Gross Margin>80%<70%
CAC Payback<6 months>12 months
LTV:CAC Ratio>3:1<2:1
Net Revenue Retention>110%<90%
Upgrade Rate>5%/month<2%/month
Churn Rate❤️%/month>5%/month

Pricing Experiment Ideas ​

  1. Test $39 vs $49 vs $59 for Starter
  2. Test participant limits (100 vs 150 vs 200)
  3. Test annual discount (15% vs 20% vs 25%)
  4. Test free tier limits (1 event vs 2 events)

Appendix: Pricing Calculator ​

Formula for Custom Quotes ​

Base Price = Tier Base + (Additional Events × Event Rate) + (Additional Participants × Participant Rate)

Where:
- Tier Base = Monthly subscription cost
- Event Rate = Per-event overage rate
- Participant Rate = Per-participant overage rate

Example Calculation ​

Customer needs: 25 events/month, 400 participants/event

Option 1: Pro Plan with Overages

  • Base: $149
  • Extra events: 10 × $12 = $120
  • Extra participants: 100 × 15 events × $0.25 = $375
  • Total: $644/month

Option 2: Business Plan

  • Base: $349
  • Extra participants: 0 (within limit)
  • Total: $349/month ✓ Better value

Recommendation: Business plan saves customer $295/month

Document History ​

VersionDateChanges
1.0Feb 2026Initial pricing strategy

This is an internal document. Pricing is subject to change based on market conditions and business needs.

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